ignicia

Certificate in Digital Marketing

Duration: 32 Hours

Certificate in Digital Marketing

Oracle Data Guard ensures high availability, dataprotection, and disaster recovery for enterprise data.Data Guard provides a comprehensive set of services that create, maintain, manage, and monitor one or more standby databases to enable production It survives disasters and data corruptions.

Certificate in Digital Marketing Syllabus

  • Digital marketing opportunities
  • Digital leadership
  • Future of digital marketing
  • Digital marketing overview (channels)
  • Job and Career Opportunities
  • Freelance Opportunities
  • Entrepreneurship and Business Opportunities
  • What is SEO?
  • How do search engines work
  • Terminologies
  • Keywords and types of keywords
  • Keyword Research and Analysis
  • On Page Activities
  • Off Page Activities
  • Competitor Analysis
  • Reporting
  • What is SEM?
  • Terminologies
  • Basics of PPC
  • Google Adwords
  • Keyword Research using keyword planner
  • Campaign creation
  • Bidding and budget
  • Targeting options
  • Ad writing
  • Tracking
  • Remarketing
  • What is SMM
  • Importance of Social Media
  • Social Media Marketing Strategy
  • Facebook marketing (FB pages, FB groups, FB Ads)
  • Twitter marketing (Tweets, Hashtags, Twitter Ads)
  • LinkedIn marketing (Profile page, LinkedIn groups, Pulse, LinkedIn Ads)
  • Instagram and Pinterest
  • YouTube
  • Google+
  • Video Marketing Introduction
  • Video Sites
  • Advantages of YouTube
  • Creating YouTube Marketing Strategy
  • Becoming a YouTuber
  • Video Idea Generation
  • Tools for Video Ideas
  • Video Creation
  • Video Editing
  • YouTube Channel Creation
  • Video Uploading
  • Video Ranking Optimization
  • Taking it to next level
  • Importance of Email marketing
  • Permission and E-permission marketing
  • Defining goals
  • E-marketing strategies
  • Email templates
  • Email automation
  • MailChimp
  • What is Affiliate Marketing?
  • Business Model
  • Retailer Vs Affiliate Vs Consumer
  • Affiliate Marketing Companies
  • Physical Products Vs Digital Products
  • Influencer Marketing
  • Different Affiliate Models
  • Case Studies
  • What is content marketing?
  • Benefits of content marketing
  • Setting goals of content
  • Content discovery
  • Content creation ideas
  • Types of content
  • Content distribution
  • Tracking
  • Choosing the Best Role Transition Operation
  • Performing a Switchover by Using DGMGRL
  • Performing a Switchover by Using SQL
  • Performing a Failover by Using DGMGRL
  • Performing a Failover by Using SQL
  • Restoring Databases After a Role Transition
  • Flashback Through Standby Database Role Transitions
  • What is ORM?
  • Value of Online Reputation
  • ORM Environment
  • How to do ORM?
  • ORM Tools
  • Social Media Listening
  • Case Studies
  • What is a blog
  • Benefits of blogging
  • Defining goals for blog
  • Selecting platform
  • Content strategy
  • Content formats
  • Blog designing
  • Publishing blog
  • Social sharing
  • Blogger, Tumblr, WordPress

ignicia Assists You in Unlocking Your People's Limitless Potential

Make the most of your technology investments and meet the rising demands of your business. We provide the employees with the experience and in-depth information they need to break down barriers to success, reduce risk, and increase value.

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