Certificate in Digital Marketing

Duration: 32 Hours

Certificate in Digital Marketing

Oracle Data Guard ensures high availability, dataprotection, and disaster recovery for enterprise data.Data Guard provides a comprehensive set of services that create, maintain, manage, and monitor one or more standby databases to enable production It survives disasters and data corruptions.

Certificate in Digital Marketing Syllabus

  • Digital marketing opportunities
  • Digital leadership
  • Future of digital marketing
  • Digital marketing overview (channels)
  • Job and Career Opportunities
  • Freelance Opportunities
  • Entrepreneurship and Business Opportunities
  • What is SEO?
  • How do search engines work
  • Terminologies
  • Keywords and types of keywords
  • Keyword Research and Analysis
  • On Page Activities
  • Off Page Activities
  • Competitor Analysis
  • Reporting
  • What is SEM?
  • Terminologies
  • Basics of PPC
  • Google Adwords
  • Keyword Research using keyword planner
  • Campaign creation
  • Bidding and budget
  • Targeting options
  • Ad writing
  • Tracking
  • Remarketing
  • What is SMM
  • Importance of Social Media
  • Social Media Marketing Strategy
  • Facebook marketing (FB pages, FB groups, FB Ads)
  • Twitter marketing (Tweets, Hashtags, Twitter Ads)
  • LinkedIn marketing (Profile page, LinkedIn groups, Pulse, LinkedIn Ads)
  • Instagram and Pinterest
  • YouTube
  • Google+
  • Video Marketing Introduction
  • Video Sites
  • Advantages of YouTube
  • Creating YouTube Marketing Strategy
  • Becoming a YouTuber
  • Video Idea Generation
  • Tools for Video Ideas
  • Video Creation
  • Video Editing
  • YouTube Channel Creation
  • Video Uploading
  • Video Ranking Optimization
  • Taking it to next level
  • Importance of Email marketing
  • Permission and E-permission marketing
  • Defining goals
  • E-marketing strategies
  • Email templates
  • Email automation
  • MailChimp
  • What is Affiliate Marketing?
  • Business Model
  • Retailer Vs Affiliate Vs Consumer
  • Affiliate Marketing Companies
  • Physical Products Vs Digital Products
  • Influencer Marketing
  • Different Affiliate Models
  • Case Studies
  • What is content marketing?
  • Benefits of content marketing
  • Setting goals of content
  • Content discovery
  • Content creation ideas
  • Types of content
  • Content distribution
  • Tracking
  • Choosing the Best Role Transition Operation
  • Performing a Switchover by Using DGMGRL
  • Performing a Switchover by Using SQL
  • Performing a Failover by Using DGMGRL
  • Performing a Failover by Using SQL
  • Restoring Databases After a Role Transition
  • Flashback Through Standby Database Role Transitions
  • What is ORM?
  • Value of Online Reputation
  • ORM Environment
  • How to do ORM?
  • ORM Tools
  • Social Media Listening
  • Case Studies
  • What is a blog
  • Benefits of blogging
  • Defining goals for blog
  • Selecting platform
  • Content strategy
  • Content formats
  • Blog designing
  • Publishing blog
  • Social sharing
  • Blogger, Tumblr, WordPress

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